Castus SEO

Sustained SEO

Our Search Engine Optimisation delivers new customers directly to your website, dramatically increasing the success of your business online.

Castus SEO Services

Did you know 9 out of 10 Internet users restrict their browsing to the first page of results? If your business relies on online customers searching for your product or service, you can't be buried on page two or more.

We'll land you on page one. In this position, your business will increase market strongholds and attract higher traffic, and therefore, paying customers.

So how do we do it?

We begin with a detailed analysis of your website's targets. We'll approach each website on an individual basis, gaining an understanding of where the website is at, and where it needs to be. Then we'll apply a vast array of optimisation techniques, which will dynamically expand the influence of your website across the Internet.

We constantly develop new techniques and tools to compete with the continuous evolution of search engines, to land our clients in that number one position.

Our team of SEO experts use the following strategies:

• Keyword research
• Competitive analysis
• Link building
• Optimised content creation
• Online media optimisation
• Local search optimisation
• Mobile optimisation
• International SEO
• Shopping search
• Website performance
• Performance reporting
  

Keyword research

Our first step is to analyse your business and identify the most effective keywords and phrases. This is a fundamental process to focus your marketing effort and website strategy.

Competitive analysis

The Internet is a competitive environment. Your competitors are employing strategies to secure the business of your potential buyers. But we can analyse your marketplace, along with the activity and performance of your rivals, to sharpen your marketing drive.

Link building

Links to your website are one of the most significant factors that influence how it's ranked by search engines. A network of high quality external links is essential, but they need to be relevant and must originate from other highly rated sites. We'll work with you to research and build a unique and balanced link library for your website.
Read more about our Link Building strategies.

Optimised content creation

Creating content is a delicate balance between attracting search engines and appealing to potential customers. The right words and phrases can target search engine ranking protocols, while also remaining persuasive and enjoyable to read. Our SEO copywriters will not only craft your content with this balance in mind, they'll create a rounded content strategy that keeps your site refreshed and attractive to both search engines and visitors.

Online media optimisation

Press releases and news items deliver key messages to your target audience, and reach multi-national audiences for significantly less investment than traditional marketing techniques.

They also present welcome SEO benefits. For instance, press releases attract valuable links back to your website, which creates a push/pull information environment that maximises the impact of communications - including sales campaigns and product developments.

Local search optimisation

Customers often search for businesses, products and services in specific areas, if, for instance, they would like to buy locally. When such geographic searches are made, search engines display maps and contact details of appropriate websites. We will optimise your website to target and assist local customers.

Mobile optimisation

The growth of mobile devices is one of the biggest shakeups in Internet usage. Every day more and more Internet users reach for their smart phone or tablet to browse online. Our SEO experts know techniques that target the search engines designed to work on these devices, so you can take full advantage of the huge sales potential of mobile users.

International SEO

In a world where English is the language of commerce, the potential benefits of International SEO offers huge marketing opportunities. Our team is able to track the performance of your website globally and optimise it for multiple regions and countries.

Shopping search

We'll target Internet users searching for what you sell, whether they're comparing products from different suppliers, searching for an online shop or searching by product category. By ranking strongly, your potential customers will be able to find and purchase your products within a couple of clicks.

Website performance

We assume you'll want to measure any results and improvements resulting from our SEO activity. That way your online marketing strategy can be confirmed or re-focused. To help you with this, our SEO experts will gather performance statistics to determine how best to increase relevant traffic and improve conversion rate of traffic to sales. To do this effectively, we will:

• Use advanced web marketing tools to monitor and report website ranking
• Provide expert advice on website performance and the effect of SEO activity
• Analyse and report performance of keywords and phrases
• Advise on changes to improve traffic reaching your site
• Recommend site activity to maximise your buyer conversion rate
  

Performance reporting

We remain totally accountable for the SEO activity we undertake for our clients. Our regular reports of website operation against recognised performance indicators will allow you to gauge the effect of our efforts.

Link building

Building high quality links to your website is critical to the success of your overall Internet marketing strategy. They not only develop direct surf through traffic, they help to propel the pages of your website to page one of search results.

High quality link building

Whatever benefits you're looking to get out of your search marketing campaign, having tailor-made off-page SEO that's carefully devised for your industry is a key part of SEO link building. Our bespoke link building services go a long way to setting you apart from your online competitors.

We offer a transparent, personalised off-page SEO strategy that can includes:

Article Submissions

Construction - High quality link building is the name of the game when our SEO copywriters construct articles. They will be informative and relevant, and written on a monthly basis to attract users and authority to your pages.

Submission - Your themed content will be submitted to portals and categories specific to your industry, to target appropriate users and relay authority back to your selected pages.

Directory Submissions

Free directory submissions - This is a good way to get a large volume of links pointing back to your pages. A free directory will use a keyword when categorising your site, providing a natural bespoke link and building a profile from directories in your industry.

New directory submissions - The most recent directories have a higher acceptance rate than others, meaning your natural linking profile will look larger on a quicker basis. Newer directories may lack the authority of others, but this will build up over time when more websites join its ranks.

Paid directory submissions - This is an excellent method of high quality link building. Paid directories charge for sites to be part of their database, but have a greater level of authority than others across the web. Listings are guaranteed, and search engines are more likely to trust your site if it's part of a paid directory.

Social bookmarking

Social bookmarks are great when SEO link building, mainly because it gets your freshly-written content out to the public quickly whilst providing links. We'll publish posts into categories relevant to your industry, which also encourages search engine spiders to revisit your site.

Social media accounts

Social networks don't begin and end at Twitter and Facebook. There are many more out there your business can use. Once we set them up, you can build a following, update your followers with information, handle their queries and develop a brand personality. What's more, social media accounts help build your natural SEO link building profile.

PageRank 1 and 2 links

We will source themed links on PageRank 1 and 2 websites with specific anchor text - an excellent way to build authority for your site quickly. We are also able to scour higher PageRank websites, depending on the industry you are in.

Competitor linking

Our SEO experts will thoroughly analyse the terms that your competitors are ranking highly for and why, and can customise a bespoke link building package to replicate their success. As their terms are proving popular, we therefore know they're working effectively, meaning you can reap their rewards too.

Content layout and design

We know exactly how to position and emphasise keywords, so that when a search engine spider crawls through your website's html, the most important parts of the page come to the fore.

The right content is key

Our SEO copywriters know how to make content work for you, by:

• Keeping the content focused around what you're offering/selling - misleading the visitor by offering something that has nothing to do with their search is not a good start.
• Making sure the page is clear and informative about the product or service you're providing. A good description loaded with keywords can work wonders for search engine rankings, while helping customers understand your business.
• When necessary, working with you to give blogs and articles a personal touch. Sometimes creating a human connection is just what you need to turn a visitor into a paying customer.

Internal linking with link hooks

Good internal linking is vital to a well optimised site - you may have written your finest content of the year, but if it's buried inside your website and the search engines can't find it, how do you expect visitors to stumble across it?

Using an xml sitemap is the best way to let search engines know what pages you have on your site, but visitors shouldn't have to crawl through one. Good anchor text using targeted keywords that contain a link (known as a link hook) will encourage visitors to click through to relevant pages on your site.